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These 12 papers by academics address some of the pressing issues associated with the spread of "American style" consumption and consumer culture in Japan and Korea. Asian perspectives are applied to the attractions, discontents and dilemmas occasioned by globalising consumerism. Many issues are raised, including the use of social and political pressures, movements against genetically modified foods, consumer movements, loan and credit policies and savings and indebtedness patterns. Indexed.

The Ambivalent Consumer

SKU: 039781
  • ISBN

  • Authors

    Garon, Sheldon; Patricia L. Maclachlan (eds)
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  • Publisher

    Suny Press (Cornell University)

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