Small in size, big in aspiration, Hong Kong has further accentuated its superlatives by challenging all rivals to the title of Billboard Capital of the World. No other civic skyline is quite so dominated by giant advertising displays blazoned across tennis-court expanses of building facades or wrapped around modes of transport. These advertising billboards often feature alluring, uninhibited, and provocative displays of lingerie and the most intimate accessories of sports and high fashion. Sex Appeal in the City is a light-hearted critique that surveys the power of provocative imagery in Hong Kong. Lavish colour photographs of prominent advertising billboards are accompanied by short commentaries.