From sushi and karaoke to martial arts and technoware, the currency of made-in-Japan cultural goods has skyrocketed in the global marketplace during the past decade. The globalisation of Japanese "cool" is led by youth products: video games, manga (comic books), anime (animation), and cute characters that have fostered kid crazes from Hong Kong to Canada. Even the United States, long accused of cultural hegemony, is not immune. Examining the crossover traffic between Japan and the United States, Millennial Monsters explores the global popularity of Japanese youth goods today while it questions the makeup of the fantasies and the capitalistic conditions of the play involved. With notes, references and index.
Millennial Monsters: Japanese Toys and the Global Imagination
$47.62 Regular Price
PublisherUniversity of California Press