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This is a clarion call for increased and planned branding of Malaysia and Malaysia's products. The rationale for promoting positive branding and associated new ideas and practices are explored with zest. Many black-and-white illustrations are used in the discussion of Malaysia's branding potential and of why so much of America's branding has had global success. With bibliography and index.

Branding Malaysia

SKU: 040036
  • ISBN

  • Authors

    Sya, L S
  • Extent

  • Format

  • Year

  • Publisher

    Oak Publication

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