Exit: Total Brand Activation - Exit Into The World Of Powerful And Engaging Experiences. EXIT into a World of Powerful and Engaging Experiences showcases 38 projects drawn from Pico's vast portfolio of work from around the globe. Innovative and sometimes breathtaking in their ambition, these project 'case studies' represent the full spectrum of experiential marketing - including events, exhibitions, themed environments and interiors - that comprise the immersive world of 'Total Brand Activation'.)