Eu Yan Sang Way, The: Renewing A Century Of Heritage


by Koh, William

Price:  US$24.40   (SGD30.50*)
Format:  Paper Back, 279 pages
Published:  2012, Singapore, 1st Edition
ISBN:  9789814369534
SB#:  052419 (111)

About This Book

Founded with one shop in Gopeng, Perak in 1879, the Eu Yan Sang traditional Chinese medicine business is now widely known throughout Asia. This book analyses and examines the company's structure and the strategies which since the 1990s have enabled a traditionally structured family firm to advance and grow into the expanding listed company of today. With graphics, tables and bibliography.


* Actual charges are made in Singapore Dollars (SGD).   SGD1.00 = US$0.80