Mindmapping China: Language, Discourse And Advertising In China


by Boden, Jeanne

Mindmapping China: Language, Discourse And Advertising In China

Price:  US$47.09   (SGD61.15*)
Format:  Paper Back, 228 pages
Published:  2010, United Kingdom, 1st Edition
ISBN:  9789054876908
SB#:  051692 (172)

About This Book

Language in China is more than just communication. Through the Chinese language, age-old concepts and ethics are passed down from generation to generation until today. Mindmapping China analyses how Confucianism and Taoism are embedded in everyday language and how language is used in China as a political, economical, ethical, strategic and commercial tool. To be able to communicate efficiently in China, an understanding of the language and culture is essential. Mindmapping China looks at China today through the Chinese language.


* Actual charges are made in Singapore Dollars (SGD).   SGD1.00 = US$0.77