Brand Singapore: How Nation Branding Built Asia's Leading Global City


by Koh Buck Song

Brand Singapore: How Nation Branding Built Asia's Leading Global City

Price:  US$22.40   (SGD28.00*)
Format:  Paper Back, 205 pages
Published:  2011, Singapore, 1st Edition
ISBN:  9789814328159
SB#:  050858 (111)

About This Book

Branding, the planned creation or promotion of positive reputation, has for at least 30 years been part of Singapore's internal and external policies. This accessible account shows the patterns and results of Singapore's branding of itself - and also offers candid criticisms of some aspects of this policy and its results. There are many interesting sidelights on the country's recent history.


* Actual charges are made in Singapore Dollars (SGD).   SGD1.00 = US$0.80