Where There Are Asians, There Are Rice Cookers - How "National" Went Global Via Hong Kong


by Yoshiko Nakano

Where There Are Asians, There Are Rice Cookers - How

Price:  US$24.64   (SGD32.00*)
Format:  Paper Back, 214 pages
Published:  2009, Hong Kong, 1st Edition
ISBN:  9789888028085
SB#:  048329 (102)

About This Book

The account of the rice cooker's globalisation aims to move away from Japan-centric perspectives on how "Made in Japan" products made it big in the global marketplace, instead choosing to emphasise the collaborative approach adopted by one Japan manufacturing giant and a Hong Kong entrepreneur. The book also highlights the role Hong Kong, as a free port, played in the rice cooker globalisation and describes how the city facilitated the transnational flow of Japanese appliances to Southeast Asia, China, and North America. With notes, references and index.


* Actual charges are made in Singapore Dollars (SGD).   SGD1.00 = US$0.77