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"No Comments And Don't Quote Me!" - Media Fiascos, Crises And Lessons
by Quak Hiang Whai
About This Book
In this delightful book filled with unpublished media stories and useful practical tips, former journalist and spin doctor Quak Hiang Whai serves up some of the most spectacular media crises, fiascos, and lessons culled from his two decades of media experience. He also shares some of his positive impression of astute political and corporate leaders who have shown the way in taming the media tiger.
Through colourful anecdotes, Hiang Whai offers his media management philosophy and methods to both media managers and their bosses on how they can better organise themselves and manage their media relations. At a practical level, the book deals with a wide spectrum of key media topics such as contact building, story pitching, press conferences, difficult stories, crisis management, public speaking, press interviews, photo opportunity, error correction and television appearances.
Hiang Whai also takes a tongue-in-cheek dig at some of his peers in the media profession as well as a close look at the newsroom structure and practices. In his final analysis, the author warns that non-engagement is not an option for any modern leader. Public and private organisations can achieve so much more in what they do with just a little more focus, resources and efforts on the media management front.
* Actual charges are made in Singapore Dollars (SGD). SGD1.00 = US$0.72
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