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One Business 99 Lessons
by Chong-Komo, Nanz
About This Book
ONE.99shop took Singapore's retail market by storm when it was launched in April 1997. It offered the consumer quality items at one low price in the ambience of the high-end mall. Within seven short years, it grew from one to 14 stores and turnover totalled $60 million.
Founder Nanz Chong-Komo became Singapore's poster girl for the successful businesswoman, winning the "2000 Woman Entrepreneur of the Year" award from the Association of the Small and Medium Enterprises. But things took a turn in 2003 when the SARS crisis saw sales at ONE.99shop reduced by half within a year. Before long, it underwent receivership and closed in 2003, leaving many asking: why did it fail, and what will Nanz Chong-Komo do next? This book attempts to answer those two questions.
* Actual charges are made in Singapore Dollars (SGD). SGD1.00 = US$0.72
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