Strategic Asian Marketing: An Essential Guide For Managers


by Keh, Hean Tat & Jeongwen Chiang

Strategic Asian Marketing: An Essential Guide For  Managers

Price:  US$24.80   (SGD31.00*)
Format:  Paper Back, 269 pages
Published:  2004, Singapore, 1st Edition
ISBN:  9789812445650
SB#:  036201 (102)

About This Book

This clearly set out marketing primer is geared to the needs of managers and students of marketing in New Asia where patterns of consumption, buying and the business environment have changed substantially in recent years. The two authors, now involved with the NUS Business School, have extensive experience in the international and Asian business scene.


* Actual charges are made in Singapore Dollars (SGD).   SGD1.00 = US$0.80