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More books on Business
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Singapore Business Gurus 2013: The First Chair Success Stories From Entrepreneurs Who Made It Happen by Dove, Angela; Jeff R. Cuellar (Eds.)The First Chair features the success stories of 30 entrepreneurs from 30 different industries in Singapore. It is packed with valuable experiences and tips on starting and building businesses, and will be a source of inspiration for young adults and aspiring entrepreneurs. Featured entrepreneurs include: Jean Soh of Aamor; Mohd Nor of Amani Weddings; J.S. Gill of Gill Capital; Eldwin Chua of Paradise Group; Vincent Ng of R.J. Crocker Consultants; and others. Give And Take: A Revolutionary Approach To Success by Grant, AdamAdam Grant, a professor at Wharton Business School, illuminates how successful networking, negotiating, and leadership skills share an increasingly important factor--the Giver reciprocity style, when exchanging value with others. "Give and Take" changes our fundamental understanding of why we succeed and offers a new paradigm for our relationships with colleagues, clients, and competitors. It demolishes the "me-first" worldview and shows that the best way to get to the top is to focus not on your solo journey but on bringing others with you. Making Extraordinary Things Happen In Asia: Applying The Five Practices Of Exemplary Leadership by Kouzes, James M.; Barry PosnerThe Americans Kouzes and Posner have expounded their Five Practices of Exemplary Leadership for some 25 years. Here they draw on case material and other experience to discuss and demonstrate how their ideas have been successfully applied in Asian companies and other contexts. Reading list. Reinventing Giants: How Chinese Global Competitor Haier Has Changed The Way Big Companies Transform by Fischer, Bill; Umberto Lago; Fang LiuThis book provides an exclusive look within the Haier Corporation and shows how managerial accountability and responsibility have been respositioned at every level in the organization, with the core value of market-centricity while aligning strategy on each level of management. It insights on how Haier has repeatedly reinvented its business model and corporate culture in an effort to sustain its success. Confucius On Leadership by Adair, JohnHere, John Adair, the celebrated expert on leadership training, shows how Confucian philosophy can help you become a better leader. He demonstrates how, far from merely being interesting ideas from centuries ago, Confucius's sayings, or Analects, will help you to develop the confidence, characteristics and skills you need to be the best leader you can be. Business Brilliant by Schiff, LewisFor decades, the middle class has believed that the road to success meant working hard and playing by the rules. But as the 2008 economic crisis has made clear, the old rules no longer apply-that particular road to prosperity has become a road to nowhere. Lewis Schiff explodes commonly held myths about wealth and explains how successful entrepreneurs such as Richard Branson, Suze Orman, Steve Jobs, Warren Buffett, and Cirque de Soleil founder Guy Laliberte, subscribe to a set of priorities completely different from those in the middle class. The book reveals how these self-made excel in areas of team building, risk management, and leadership development to accumulate their wealth. Yes! 50 Secrets From The Science Of Persuasion by Goldstein, Noah; Steve Martin; Robert CialdiniYes! is full of practical tips based on recent academic research that shows how the psychology of persuasion can provide valuable insights for anyone interested in improving their ability to persuade others - whether in the workplace, at home or even on the internet. What Got You Here Won't Get You There: How Successful People Become Even More Successful! by Goldsmith, MarshallPerhaps one small flaw - a behaviour you barely even recognise - is the only thing that's keeping you from where you want to be. It may be that the very characteristic that you believe got you where you are - like the drive to win at all costs - is what's holding you back. As this book explains, people often do well in spite of certain habits rather than because of them - and need a "to stop" list rather than one listing what "to do". Changing Lanes, Changing Lives - How Leaders Made A Meaningful Career Switch From Corporates To Non-Profits by Hartung, RichardHow does leadership in the non-profit world compare with highflying in the corporate world? Here 13 leaders of non-profit organisations who have switched from corporate achievement to leadership of charitable or non-profit activity write about negative and positive impacts of the switchover. Some of these were unexpected, but they each found principles of good management apply in both spheres. Black-and-white photographs. Islamic Branding And Marketing: Creating A Global Islamic Business by Temporal, PaulIslamic Branding and Marketing: Creating A Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximately 23 percent of the world's population, and is projected to grow by about 35 percent in the next 20 years. If current trends continue, there are expected to be 2.2 billion Muslims in 2030 that will make up 26.4 percent of the world's total projected population of 8.3 billion.
As companies currently compete for the markets of China and India, few have realized the global Muslim market represents potentially larger opportunities. Author Paul Temporal explains how to develop and manage brands and businesses for the fast-growing Muslim market through sophisticated strategies that will ensure sustainable value, and addresses issues such as how the global Muslim market is structured; what opportunities there are in Islamic brand categories including the digital world; and what strategies non-Muslim companies should adopt in Muslim countries. More than 30 case studies illustrate practical applications of the topics covered, including Brunei Halal Brand, Godiva Chocolatier, Johor Corporations, Nestle, Unilever, Fulla, Muxlim Inc, and more. Ultimate Guide To Twitter For Business by Prodromou, TedTwitter is the fastest, simplest way for a business to stay close to its customers. This book offers the secret sauce recipe for crafting the elusive sticky Tweets that win followers and supporters. It also shows how to mine Tweets from others to gain the trust of potential partners and customers. Even just knowing what to watch and study on Twitter can benefit a business, providing customer insights and opinions that couldn't be found through expensive and time-consuming marketing methods, such as focus groups and surveys. Guerrilla Marketing Field Guide: 30 Powerful Battle Maneuvers For Non-Stop Momentum And Results by Levinson, Jay Conrad; Jeanne LevinsonBuild marketing momentum, outsmart your competitors, and win the long-term war for mindshare and sales in 30 manoeuvres-all inside, battle-tested, and ready to employ.
The Father of Guerrilla Marketing, Jay Conrad Levinson, and Jeannie Levinson, President of Guerrilla Marketing International, deliver a no-nonsense, take-no-prisoners plan to producing immediate marketing results without consuming your cash or wasting your time. From delivering a powerhouse elevator pitch to mastering media, each manoeuvre is a marketing mission accomplished. Good Strategy/Bad Strategy: The Difference And Why It Matters by Rumelt, Richard P.Even though everyone is talking about it, there is no concept in business today more muddled than "strategy". Richard Rumelt, described by McKinsey Quarterly as "a giant in the field of strategy" and "strategy's strategist", tackles this problem head-on in a jargon-free explanation of how to develop and take action on strategy, in business, politics and beyond. Rumelt dispels popular misconceptions about strategy - such as confusing it with ambitions, visions or financial goals - by very practically showing that a good strategy focuses on the challenges a business faces, and providing an insightful new approach for overcoming them. Managing Uncertainty: Strategies For Surviving And Thriving In Turbulent Times by Syrett, Michel; Marion DevineThis book looks at managing uncertainty as a new business imperative. It analyses the sources and triggers of business turbulence, and explores different models for classifying uncertainty ·explores the cost of uncertainty in the shape of business disruption and lost opportunities - as well as the price paid by staff in the shape of psychological stress, diminished job satisfaction, trust and commitment. It shows how embracing uncertainty can lead to greater innovation and business growth and draws on new thinking from practitioners, academics and consultants and the experiences of a wide variety of organisations including Intel, Procter & Gamble, Siemens, Boeing, Qinetiq, Philips, China Telecom, Ford, Apple, Nokia, Mars, Shell and Glaxo SmithKline. Managing Uncertainty is aimed at business leaders and managers who are looking for new ideas and approaches that will help them to succeed in the highly uncertain times we live in today. Fans! Not Customers: How To Create Growth Companies In A No Growth World by Hill, Vernon; Bob AndelmanVernon Hill was the founder of the hugely successful Commerce Bank in the US and now Metro Bank in the UK, Britain's first new high street bank for over a century. To amaze and delight your customers and clients isn't easy, and requires constant work and innovation - this book, generously scattered with examples and case studies drawn from Vernon Hill's own experience shows how it is to be done. Enterprise Rules: The Foundations Of High Achievement - And How To Build On Them by Don YoungDon Young makes a devastating case about how management has in so many companies lost its way and needs to get back on track. He outlines the tried and tested principles that companies need to follow in order to become high achievers. Young shows how managers can put their companies in a position where they are able to exploit the principles that determine high achievement and make life better for everyone they serve. Unpublished David Ogilvy, The by Raphaelson, Joel (Ed.)First collected by his devoted family and colleagues as a 75th birthday present, The Unpublished David Ogilvy collects a career's worth of public and private communications - memos, letters, speeches, notes and interviews - from the 'Father of Advertising' and founder of Ogilvy & Mather. Still fizzing with energy and freshness more than 25 years after it was first published, its success outside the private circle of friends and colleagues it was created for was, in the words of one of its editors: 'because so often he spoke out on important matters long before the crowd caught up to him; because all of what he says, he says so well; because so little of what he says in the book had ever before appeared in print'. It includes The Theory and Practice of Selling the AGA Cooker, described by Fortune magazine as 'the finest sales instruction manual ever written', and an interview in which he makes disclosures that even long-standing associates had never heard before. This is a business book unlike any other: a straightforward and incisive look at subjects such as salesmanship, management and creativity, presented in his trademark crisp prose. Whether carefully prepared for a lecture or as a private joke to a friend, his writing always underlines the importance of the rule, 'it pays an agency to be imaginative and unorthodox'. Social Media 247 - Everything You Need To Know To Leverage Social Media For Business Success by Chow, AndrewA Singapore social media specialist and public relations strategist sets out views on how business communication, practices, processes and potentials can be enabled by new uses of social media. Reflective questions, inset summaries and questionnaires are set out as learning tools. Propnex: From Novice To Market Leader by Koh, WilliamThis book looks at how PropNex established itself as the largest homegrown real estate company in Singapore. It provides insights into Ismail Gafoor's leadership motivation and drive, and his courage and vision in building and managing Singapore's leading real estate company. It also looks at the importance of effective human resource management in a small and medium enterprise and ensuring the right organisational structure and culture are in place to support business growth. Overcome: A Collection Of Inspiring Quotes by Chong-Komo, NanzThis is a collection of admonitions and sayings by one of Singapore's leading motivational business speakers.
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